The Process
In order to optimize your website, Grundy Marketing offers a three-step approach:
What is SEO?
"Search Engine Optimization" or SEO is a process that helps your website get discovered on search engines like Google. For instance, if someone searches for "cupcakes in Burlington" and you own a bakery in Burlington, you would want your business to appear at the top of the Google search page. This is because most people tend to click on the first few links that appear on the page. Attracting visitors to your website through unpaid search results is also referred to as "organic traffic" and this makes SEO extremely important for the success of your website.
92% of searchers will pick businesses on the first page of local search results.
(Source: SEO Expert)
How can I get my website to rank higher?
The first thing you should know is that search engines will analyze your website to determine if it is trustworthy, qualified, and relevant to the user's search query. If the information on your page is not relevant to what the user is searching for, search engines like Google won't show your website to them. Building trust with search engines takes time, effort, and improving your website's SEO elements. After that, it is important to maintain your website so that it remains relevant and competitive.
Think of SEO like getting in shape. You need to work hard to achieve the desired results, and you need to continue practicing healthy routines to maintain your new figure. The point here is, you need regular maintenance to keep things on the right track.
Never. Stop. Optimizing.
How to Improve Website SEO:
There are three main factors that search engines consider when ranking your website.
1. Onsite SEO:
Onsite factors include everything on your website that help search engines find it. Among many other factors, these elements include:
Keywords: Words that are relevant to the search query.
Architecture: Title tags, URLS, linking structure, load time, mobile friendliness.
Content: Relevant, unique, and helpful information. This aspect is very important to establish credibility.
2. Offsite SEO:
These include efforts that are made online that are off of your website. These efforts result in links that are pointing users to your website. This is often established by various offsite SEO strategies like creating and sharing content, guest blogging, partnerships and more.
3. Technical SEO:
Technical SEO focuses on parts of the website that increase the likelihood that your website will be crawled and indexed consistently and effectively. Analyzing and fixing these components will improve your chances of being found in search engines. This includes things like page speed, mobile friendliness, crawl ability, indexation, and accessibility.
All three of these factors are incredibly important to consider when you are building and managing your website. Since Google changes its search algorithm frequently it's important that you stay on top of the latest ranking updates. At the end of the day, one of the most important things to remember is the website needs to be user-friendly, valuable to the visitors, and have high-quality content to keep people coming back.
SEO Services
Keyword Research
Keyword research is a process that identifies keywords or phrases that your target audience is using to find products or services similar to yours. This requires in-depth research to understand what keywords are a good match, and how likely you are able to rank for the word or phrase. This is done by using SEO tools like AHREF and Google Search Console to understand search volume, keyword difficulty and user intent.
Competition Analysis
This service will help you understand your competitors' website strengths, and weaknesses, and offer insight into their top-performing pages, keywords and paid advertising techniques. This information can help you gain insight into the digital landscape of your industry. Additionally, this information will help your business recognize how to enhance your own SEO strategy and stand out from the competition.
Reporting & SEO Maintenance
The SEO health of your website counts on regular maintenance and optimization to remain competitive online. Grundy Marketing provides the maintenance and reporting on all of your most important SEO metrics.
Providing Affordable SEO Services
Offering cheap and affordable SEO for businesses of all sizes
The digital world can be tough for businesses and individuals who are competing against Fortune 500 companies with million-dollar budgets. Grundy Marketing believes in providing agency quality service at a fraction of the cost.
How is this possible? It's simple: larger agencies have massive overhead costs that boost their pricing. Heather Grundy - the founder of Grundy Marketing, provides these same services as an independent contractor with minimal overhead costs required.
Looking for an affordable SEO package?
Locations
By working remotely Grundy Marketing is able to offer SEO and digital marketing services in all area's across the country and province including:
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Toronto
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Burlington
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Mississauga
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Niagara
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St.Catherines
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London
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Kitchener/Waterloo
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Barrie
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Alliston
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Northern Ontario: Sudbury, Thunderbay, Sault Ste Marie and more!
Have questions?