Google Ads for Businesses: What it is, Why it Works, and How to Do it Right
What is Google Ads?
Google Ads is an advertising platform that can help you achieve your business goals by reaching potential customers who are interested in products and services like yours. There are two main approaches to launching a Google ad campaign: doing it yourself (DIY Google Ads) or hiring an ad specialist. If you choose to do it yourself, you will create and manage your own campaigns using Google Ads. In this article, we will cover what you need to know about Google ads, how to navigate the platform to and the benefits of both approaches to help you make an informed decision for your business.
Why do Google Ads work?
Google Ads gives you the opportunity to increase leads or boost awareness by showing ads to people interested in your products or services. With this platform, you are able to monitor the performance of your campaigns regularly and track your return on investment (ROI). Google Ads is very flexible and gives you greater control over your ad spending, giving you more control over your budget and bidding options. You can also set a daily or monthly limit for your spending and only pay when someone clicks on your ad. With Google Ads, you can target potential customers across different devices, platforms, and locations. You can target people based on keywords, demographics, interests, behaviors, and more. Additionally, Google Ads can help you outrank your competitors by appearing at the top of the search results page. You can also use extensions such as call buttons, location information, and links to specific pages to enhance your ads and provide more information.
How to Do Google Ads Right, The DIY Google Ads Approach
Option 1: DYI Google Ad Campaign
It can be tempting to rush into creating a Google Ads account and simply follow the instructions to launch a campaign. However, this approach often results in overspending and failing to achieve your desired outcomes. Taking a more thoughtful and strategic approach to your Google Ads campaign is important to avoid making this mistake. Follow the guide below to get the best results:
Define your objective
Determine what you want to achieve with your campaign. Do you want to boost sales, generate leads, or increase website traffic? Knowing your objective will help you choose the right campaign type, bidding strategy, and performance metrics.
Choose a budget and bidding strategy
Decide how much you want to spend on your campaign and how you want to allocate your budget. Your budget will affect the reach and frequency of your ads, while your bidding strategy will determine how you compete with other advertisers for ad space and how much you pay for each click or impression.
Choose your geographic area
Determine where you want your ads to appear. You can target specific countries, regions, cities, or even neighbourhoods based on your target audience and business location.
Set up keyword themes
To make sure your ads show up in search engines, you need to know the words and phrases people are searching for that relate to your products or services. Use SEO tools like AHREF to conduct your own research and find keywords and phrases that align with your business goals and audience interests. Be sure to categorize your keywords and phrases properly according to the product, service, and goal they relate to.
Write your ad
Decide on how you want to communicate your value proposition and call to action. Your ad should be concise, clear, and compelling. It should highlight the benefits of your products or services, include a strong call to action, and match the intent of your keywords and landing page. Consider using images and videos to support your ad copy as this usually leads to better campaign results.
Set up your landing page
Determine where you want to direct people who click on your ad. Your landing page should be relevant to your ad and keywords, provide a good user experience, and encourage conversions. Be sure to focus on one goal and avoid having too many call-to-actions and content on the page.
Review and launch your campaign
Before you start running your campaign, make sure everything is set up correctly and aligned with your objectives. You can use the preview tool to see how your ads will look on different devices and platforms. You can also use the performance planner to estimate the potential impact of your campaign settings on your results.
Monitor and optimize your campaign
Determine how you will measure and improve your campaign performance. You can use the Google Ads dashboard to track key metrics such as impressions, clicks, conversions, cost, and return on ad spend. You can also use the recommendations page to get customized suggestions for optimizing your campaign based on best practices. Before implementing any recommendations, ensure they align with your campaign goals and your business' best interests.
Option 2: Google Ads Specialist Services
Your second option is to hire a third-party marketing specialist to help you launch your ad campaign. Here are some benefits of working with a Google Ads specialist:
Knowledge of best practices
They have expertise and proficiency in using Google Ads’ features and best practices to optimize return on investment (ROI).
Saves Money
They save you money by removing underperforming ads and keywords and focus the budget on campaigns that will deliver the best results.
Saves Time
They save time and resources by handling the campaign setup, management, optimization, and reporting, which allows businesses to concentrate on their core activities.
Access to the best tools and technology
They apply advanced tools and technology to enhance campaign performance, such as keyword research, competitor analysis, conversion tracking, and more.
Data based decision making
They base their decisions on campaign analytics and insights and fine-tune the campaigns accordingly to boost results.
Looking for some input on your next ad campaign? Get a free consultation with Grundy Marketing
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