Case Studies

 

Mission:

Baskits aimed to strengthen its digital presence by driving more organic traffic to its website and expanding its reach beyond conventional search queries related to baskets. To achieve this, Heather was hired as an SEO consultant to analyze their current strategy and provide recommendations. The goal was clear: identify and implement high-impact keywords, close content gaps, and enhance the website’s ability to attract and engage the right audience.

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Challenge:

Upon auditing Baskets' website, Heather uncovered several key challenges:
 

• Limited keyword reach: The website’s search visibility was largely confined to standard queries like "birthday gift baskets," restricting opportunities for broader audience engagement.

• Content gaps: Opportunities to create relevant content tailored to user intent were missing.

• Competitive disadvantage: The site lacked strategic insights into keyword trends and competitors' performance, affecting its ability to stand out in search results.
   

These challenges hindered Baskits from reaching its full potential in organic search, making it crucial to refine its SEO strategy for optimal results.

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Solution:

Heather provided a strategic SEO report to address these issues and drive meaningful improvements:
 

• Keyword Research & Competitive Analysis: Conducted in-depth research to uncover high-value keywords beyond typical basket-related searches. Identified competitive insights to strengthen Baskits' search strategy.
   

• Content Gap Optimization: Pinpointed areas where strategic content could be developed to attract a wider audience. 
   

With Heather's research and recommendations, Baskits was able to refine its website content and attract more qualified leads. The result that came from these changes? The numbers speak for themselves.

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